Launching a Website: A Practical SEO and Performance Checklist

Every page needs a unique title (around 50 to 60 characters) and meta description (about 150 to 160), written for people first. Generate the tags with the Meta Tag Generator, then preview how the result might appear in search with the SERP Preview. A title that clearly matches the page and promises a specific benefit earns more clicks than a generic one.

Write the page copy for readers and cover the topic completely. Use the Keyword Density Checker to spot overuse rather than as a target. See what is keyword density for why chasing a percentage backfires.

Add a robots.txt at the root of your domain and an XML sitemap listing your indexable pages. Make sure the live site does not carry over a staging 'Disallow: /' rule. Create both with the Robots.txt Generator and the XML Sitemap Generator, and read what is robots.txt and what is an XML sitemap for the pitfalls.

Then register the site in Google Search Console and Bing Webmaster Tools, submit the sitemap and watch the page indexing report. New sites are often crawled slowly at first, so give it time and keep adding useful pages.

Large images are the usual cause of slow pages. Resize photos to the size they are displayed at, compress them, and use modern formats such as WebP where supported. Minify your HTML and CSS for production, which strips whitespace and comments without changing behaviour.

Faster pages improve user experience and are measured as part of Google's page experience signals. Aim to test on a mid-range phone and a slow connection, not only on your own laptop.